The Greatest Movie Ever Sold

Director: Morgan Spurlock
Screenwriters: Jeremy Chilnick, Morgan Spurlock

Institute History

  • 2011 Sundance Film Festival

Description

Acclaimed filmmaker and master provocateur Morgan Spurlock (Super Size Me) returns to the Sundance Film Festival with tongue-in-cheek perfection as he examines the world of product placement, marketing, and advertising by making a film financed entirely by product placement, marketing, and advertising.
We live in an age where it’s tough even to walk down the street without someone trying to sell you something. It’s at the point where practically the entire American experience is brought to us by some corporation. Utilizing cutting-edge tools of comic exploration and total self-exploitation, Spurlock dissects the world of advertising and marketing by using his personal integrity as currency to sell out to the highest bidder. Scathingly funny, subversive, and deceptively smart, The Greatest Movie Ever Sold shines the definitive light on our branded future as Spurlock attempts to create the "Iron Man of documentaries," the first ever "docbuster"! He may very well have succeeded.

— David Courier

Screening Details

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