Archives

Faces in the Crowd: Finding Your Audience in the Thousand Channel Universe

How do today’s filmmakers find their audiences? Amidst thousands of independent films and exciting new technologies for distributing them, the challenge of drawing eyeballs to a film has never been so daunting. How do you compete with millions of websites and a virtually exploding blogosphere? In many ways, marketing now controls the film universe, and savvy marketing strategies mean the difference between success and failure of a project. What are the best ways to create awareness and buzz, and what are the most promising technological outlets? What does bitstream, myspace, listserves, ethnic niches, and grassroots outreach offer that traditional marketing cannot? This discussion gathers distributors, filmmakers, and marketing professionals to demystify the tricks of their trade. Moderated by journalist John Anderson, co-author of the forthcoming book I Wake Up Screening: What To Do When You’ve Made That Movie.

Credits

John Anderson
Panelist
Jeff Lipsky
Panelist
Joshua Gabel
Panelist
Carlos Gutierrez
Panelist
Jason Klein
Panelist
 
As you use our Online Archives, please understand that the information presented from Festivals, Labs, and other activities is taken directly from official publications from each year. While this information is limited and doesn't necessarily represent the full list of participants (e.g. actors and crew), it is the list given to us by the main film/play/project contact at the time, based on the space restrictions of our publications. Each entry in the Online Archives is meant as a historical record of a particular film, play, or project at the time of its involvement with Sundance Institute. For this reason, we can only amend an entry if a name is misspelled, or if the entry does not correctly reflect the original publication. If you have questions or comments, please email [email protected]