Archives

From the Multiplex to the Living Room: Marketing on the New Documentary Landscape

Documentary forms, technologies and distribution channels have all been evolving in recent years, and so have audiences. As documentary film claims a new space within culture, filmmakers and film professionals are called upon to identify and martial newly configured audience segments through innovative marketing and outreach approaches, and to position films within new models of distribution, delivery, and social action. Join moderator Debra Zimmerman (Women Make Movies) and a diverse group of industry professionals including Peter Broderick (Paradigm), Lisa Heller (HBO), Diana Holtzberg (Films Transit), Ted Sarandos (Netflix), Mark Urman (ThinkFilm), and Robert West (Working Films) for this look at the cultural and practical considerations of contemporary documentary marketing.

Credits

Debra Zimmerman
Panelist
Peter Broderick
Panelist
Lisa Heller
Panelist
Diana Holtzberg
Panelist
Ted Sarandos
Panelist
Robert West
Panelist
As you use our Online Archives, please understand that the information presented from Festivals, Labs, and other activities is taken directly from official publications from each year. While this information is limited and doesn't necessarily represent the full list of participants (e.g. actors and crew), it is the list given to us by the main film/play/project contact at the time, based on the space restrictions of our publications. Each entry in the Online Archives is meant as a historical record of a particular film, play, or project at the time of its involvement with Sundance Institute. For this reason, we can only amend an entry if a name is misspelled, or if the entry does not correctly reflect the original publication. If you have questions or comments, please email [email protected]