Designing a Successful Press Strategy

Leading journalists and publicists share what goes on behind the scenes and discuss how to use the press for a successful publicity campaign. The first hour of this panel is devoted to an overview of the press and publicity industries while the second half will focus on two case studies of filmmakers who have worked the system successfully.

Credits

RJ Millard
Panelist
Liz Garbus
Panelist
Amy Grey
Panelist
Maggie Murphy
Panelist
Rob Epstein
Panelist
 
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