Case Study: Bobby Roth's Heartbreakers

HEARTBREAKERS was one of the most popular films in Competition at the 1985 United States Film Festival, yet its entry into the marketplace was poorly strategized, a primary example of how a major distributor can mishandle an independent film. Director Bobby Roth, joined by others associated with the film, will discuss the development, making and, in particular the marketing of his film. Presented in cooperation with the Independent Feature Project/West.

Credits

Bobby Roth
Panelist
Peter Coyote
Panelist
Lee Muhl
Panelist
David Burton Morris
Panelist
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