Wednesday, January 28
3:00 p.m.–4:30 p.m.
Microcinema, New Frontier
Come hear from a panel of producers, publicists and media professionals about the changing landscape of entertainment marketing and why the audience experience is more important than ever. These talented folks have worked on such critically acclaimed films as Lars & the Real Girl, publicized films at Cannes, Toronto and Berlin Film Festivals and architected marketing campaigns for the Fortune 100. You’ll walk out with a richer understanding of how to market your film to today’s moviegoers. Audience Q&A to follow.
As you use our Online Archives, please understand that the information presented from Festivals, Labs, and other activities is taken directly from official publications from each year. While this information is limited and doesn't necessarily represent the full list of participants (e.g. actors and crew), it is the list given to us by the main film/play/project contact at the time, based on the space restrictions of our publications. Each entry in the Online Archives is meant as a historical record of a particular film, play, or project at the time of its involvement with Sundance Institute. For this reason, we can only amend an entry if a name is misspelled, or if the entry does not correctly reflect the original publication.
If you have questions or comments, please email [email protected]