The Independent Marketplace

Jonathan Dana, film executive, producer's rep, and independent producers, exhibitors, and executives from independent film and distribution companies. The good news is that more independent films have been produced in recent years than ever before (from 350 dramatic titles two years ago to an astounding 600 this year). But unfortunately, the good news is also the bad news. Few of these films will ever find their way to the marketplace and in fact, the forty-plus independent films in release this year alone have created, in some people's mind, a "glut". Are there too many independent films in the marketplace? Is there actually a consciousness of film as "independent" on the part of the public when picking a movie to spend their hard-earned money on? Dana and his colleagues will discuss the number of theatrical releases, issues of mainstream independent filmmaking, big and small distribution companies, problems of availability of theaters, and issues relating to the growing expenses of marketing and distributing any film, regardless of budget. The only thing certain about the independent marketplace is that it changes every year.


Jonathan Dana
As you use our Online Archives, please understand that the information presented from Festivals, Labs, and other activities is taken directly from official publications from each year. While this information is limited and doesn't necessarily represent the full list of participants (e.g. actors and crew), it is the list given to us by the main film/play/project contact at the time, based on the space restrictions of our publications. Each entry in the Online Archives is meant as a historical record of a particular film, play, or project at the time of its involvement with Sundance Institute. For this reason, we can only amend an entry if a name is misspelled, or if the entry does not correctly reflect the original publication. If you have questions or comments, please email [email protected]