Decent Exposure: Maximizing Your P.R.

Despite the media saturation at an event like the Sundance Film Festival, it is easy for a film and/or its maker to disappear. One solution is to hire a publicist, but how many low-budget filmmakers cannot afford these services? Are there other options? How can filmmakers keep from getting lost in the crowd? What can festivals do, and what is advantageous for the press? Experienced publicist Laura Kim, mPRm and Sundance Institute, leads a discussion with publicist Susan Norget, Susan Norget Film PR; documentary filmmaker Judith Helfand (A Healthy Baby Girl, Blue Vinyl); festival director Ally Derks, IDFA/Amsterdam; and, schedule permitting, leading press Kenneth Turan, Los Angeles Times and David Ansen, Newsweek.


Susan Norget
Judith Helfand
Kenny Turan
As you use our Online Archives, please understand that the information presented from Festivals, Labs, and other activities is taken directly from official publications from each year. While this information is limited and doesn't necessarily represent the full list of participants (e.g. actors and crew), it is the list given to us by the main film/play/project contact at the time, based on the space restrictions of our publications. Each entry in the Online Archives is meant as a historical record of a particular film, play, or project at the time of its involvement with Sundance Institute. For this reason, we can only amend an entry if a name is misspelled, or if the entry does not correctly reflect the original publication. If you have questions or comments, please email [email protected]