The combustible mix of audio blogs and mp3 players known as “podcasting” has been termed by some as “the first great media breakthrough of the 21st century.” Combining the democratic ideals of inexpensive digital production, virtual community, content-on-demand, and freedom of expression; podcasting has emerged as an overnight success promising an endlessly varied universe of audio content to anyone who wants it at any time. But behind these ideals, podcasting also opens up a new market with unlimited possibilities with respect to audience penetration, frequency, consumer advertising, and target marketing. Is this a win-win situation for media companies and content developers alike, and where might it take us? Moderated by Jason Calacanis, internet entrepreneur and CEO of Weblogs, Inc.
Credits
Jason Calacanis
Panelist | Ken Rutkowski
Panelist |
Conrad Riggs
Panelist | Mika Salmi
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Anni Rudegair
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