Faces in the Crowd: Finding Your Audience in the Thousand Channel Universe

How do today’s filmmakers find their audiences? Amidst thousands of independent films and exciting new technologies for distributing them, the challenge of drawing eyeballs to a film has never been so daunting. How do you compete with millions of websites and a virtually exploding blogosphere? In many ways, marketing now controls the film universe, and savvy marketing strategies mean the difference between success and failure of a project. What are the best ways to create awareness and buzz, and what are the most promising technological outlets? What does bitstream, myspace, listserves, ethnic niches, and grassroots outreach offer that traditional marketing cannot? This discussion gathers distributors, filmmakers, and marketing professionals to demystify the tricks of their trade. Moderated by journalist John Anderson, co-author of the forthcoming book I Wake Up Screening: What To Do When You’ve Made That Movie.