Controlling Creative Assets

Digital Rights Management (DRM) is a key issue for any company that controls content or has a library it wants to exploit. Balancing issues of copyright/privacy versus profit is no small challenge. In the new digital age, is it possible to leverage content and maximize profit only when a top-notch DRM system is in place? The music industry learned its lesson the hard way with Napster; the film industry doesn't want to make the same mistake, but still finds itself fighting multimillion-dollar antipiracy lawsuits year after year. How will the newest state-of-the-art DRM software change how we deliver movies? Come hear from the experts, and find out what's on the horizon for the moviegoing (and book-reading) public. Moderated by Walter S. Mossberg, personal technology columnist for the Wall Street Journal.

Note: no ticket is required for this event.

Credits

Walter S. Mossberg
Panelist
 
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