Big Business of Small Films: Alternative Distribution 101

You heard it here first: getting your film made is only half the battle. The good news is that the task of "getting your film out there" is the preoccupation of some very smart people. The even better news is that DVD proliferation, Web-based marketing, and new technology have aided the effort. The bad news is that the mountain has never been taller, with skyrocketing advertising costs and a persistent product glut. And what if your film is controversial? Moderators MJ Peckos and Marcus Hu (Strand Releasing), with panelists Hal Hartley (The Girl From Monday), Bert Manzari, Steve Friedlander (Warner Independent Pictures), Mark Urman (ThinkFilm), will examine whether big business is good for small films and discuss the market itself, alternative models, and self-distribution.


Hal Hartley
Bert Manzari
Steve Friedlander
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