The “Where Is It Written?” Sessions: Marketing in the New Indie Universe

A new series based on the theorem that “nobody knows anything.” Innovative ideas are often ridiculed at first, so we say any idea is a good idea. In this session, we turn our attention to getting people’s attention. Undoubtedly, the big challenge across platforms (from the 1,000-channel universe to old-school brick and mortar) is marketing. The question isn’t how many people are out there, but how many are watching? Join -b-Laura Kim-/b- (Partner, Red Flag Releasing), -b-Dennis O’Connor-/b- (Head of Marketing, Roadside Attractions), -b-Marc Shiller-/b- (CEO and Founder, Electric Artists), and -b-Ryan Werner-/b- (Vice President of Marketing, IFC Entertainment) to find out how a film can stand out from the crowd.


Marc Shiller
As you use our Online Archives, please understand that the information presented from Festivals, Labs, and other activities is taken directly from official publications from each year. While this information is limited and doesn't necessarily represent the full list of participants (e.g. actors and crew), it is the list given to us by the main film/play/project contact at the time, based on the space restrictions of our publications. Each entry in the Online Archives is meant as a historical record of a particular film, play, or project at the time of its involvement with Sundance Institute. For this reason, we can only amend an entry if a name is misspelled, or if the entry does not correctly reflect the original publication. If you have questions or comments, please email [email protected]