The “Where Is It Written?” Sessions: Marketing in the New Indie Universe

A new series based on the theorem that “nobody knows anything.” Innovative ideas are often ridiculed at first, so we say any idea is a good idea. In this session, we turn our attention to getting people’s attention. Undoubtedly, the big challenge across platforms (from the 1,000-channel universe to old-school brick and mortar) is marketing. The question isn’t how many people are out there, but how many are watching? Join -b-Laura Kim-/b- (Partner, Red Flag Releasing), -b-Dennis O’Connor-/b- (Head of Marketing, Roadside Attractions), -b-Marc Shiller-/b- (CEO and Founder, Electric Artists), and -b-Ryan Werner-/b- (Vice President of Marketing, IFC Entertainment) to find out how a film can stand out from the crowd.

Credits

Marc Shiller
Panelist
 
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