Update ' 88: Marketing, Distribution And Home Video

The shifting habits of movie-viewing away from theatres towards home video have brought on analogous shift in the marketing, distribution and even production agendas of documentary and feature films. Many companies will now guarantee a hefty production advance – predicated on theatrical exposure – to secure a film for video release. In such cases, home video is “driving” production, and the theatrical performance of the film becomes, virtually, advertising for its video release. How this complex situation affects today’s filmmaking – and film-viewing – will be discussed.

Credits

Jose Menendez
Panelist
Seth M. Willenson
Panelist
Cary Brokaw
Panelist
Aljean Harmetz
Panelist
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