The Coca-Cola Company and McCann Erickson Present: Exploring the Future of Dynamic Storytelling: The Never-Ending Story

Harnessing the world’s imagination through the lens of technology is an inspiring way to think about the future of stories in the twenty-first century. Coca-Cola and agency McCann, in collaboration with Sundance Institute, discuss the future of dynamic storytelling and share their vision of content creative in an “always-on” world. Panelists to include Sundance Alumni Lance Weiler and Mathew Cullen, co-founder of Mirada and Motion Theory.

As you use our Online Archives, please understand that the information presented from Festivals, Labs, and other activities is taken directly from official publications from each year. While this information is limited and doesn't necessarily represent the full list of participants (e.g. actors and crew), it is the list given to us by the main film/play/project contact at the time, based on the space restrictions of our publications. Each entry in the Online Archives is meant as a historical record of a particular film, play, or project at the time of its involvement with Sundance Institute. For this reason, we can only amend an entry if a name is misspelled, or if the entry does not correctly reflect the original publication. If you have questions or comments, please email [email protected]