There's Nothing Ancillary About It:Video Marketing

With growing sophistication, home video companies are designing marketing campaigns equal to and sometimes surpassing their theatrical brethren. A range of video marketing strategies will be discussed, including those that tie in to a theatrical release, "direct-to-video" campaigns and specialized efforts tailored for documentaries and avant-garde work.

Participants:

Michael Nesmith, chief executive officer, Pacific Arts Video

Larry Estes, vice-president, acquisitions, RCA/Columbia Pictures Home Video

Sheldon Rochlin, president, Mystic Fire Video

Jim Jimirro, president and chief executive officer, J2 Communications

David Mount, president, International Video Entertainment (I.Y.E.)

Moderator:
Steve Savage, consultant to the video industry; founder and former president, New Video

Thursday, January 25, 1:00 p.m.
Prospect Square Theatre
$15.00

Credits

Michael Nesmith
Panelist
Larry Estes
Panelist
Sheldon Rochlin
Panelist
Jim Jimirro
Panelist
David Mount
Panelist
Steve Savage
Panelist
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