There's Nothing Ancillary About It:Video Marketing

With growing sophistication, home video companies are designing marketing campaigns equal to and sometimes surpassing their theatrical brethren. A range of video marketing strategies will be discussed, including those that tie in to a theatrical release, "direct-to-video" campaigns and specialized efforts tailored for documentaries and avant-garde work.


Michael Nesmith, chief executive officer, Pacific Arts Video

Larry Estes, vice-president, acquisitions, RCA/Columbia Pictures Home Video

Sheldon Rochlin, president, Mystic Fire Video

Jim Jimirro, president and chief executive officer, J2 Communications

David Mount, president, International Video Entertainment (I.Y.E.)

Steve Savage, consultant to the video industry; founder and former president, New Video

Thursday, January 25, 1:00 p.m.
Prospect Square Theatre


Michael Nesmith
Larry Estes
Sheldon Rochlin
Jim Jimirro
David Mount
Steve Savage
As you use our Online Archives, please understand that the information presented from Festivals, Labs, and other activities is taken directly from official publications from each year. While this information is limited and doesn't necessarily represent the full list of participants (e.g. actors and crew), it is the list given to us by the main film/play/project contact at the time, based on the space restrictions of our publications. Each entry in the Online Archives is meant as a historical record of a particular film, play, or project at the time of its involvement with Sundance Institute. For this reason, we can only amend an entry if a name is misspelled, or if the entry does not correctly reflect the original publication. If you have questions or comments, please email [email protected]