Tupac, Elvis, and Benjamin Button Walk into a Bar…


When a digital version of Tupac Shakur did a surprise performance at Coachella, people lost their minds…then rushed to tweet about it (of course). Digital Tupac wasn't so far removed from similar work in The Curious Case of Benjamin Button or TRON: Legacy, so why the collective gasp? Frank Leonard, founder and CEO of Black List, and Ed Ulbrich, CEO of Digital Domain, discuss the impact of digital characters on filmmaking, live performance, and intellectual property.


Franklin Leonard
Ed Ulbrich
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