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The majority of indie releases come through digital aggregators with short-term distribution deals and limited marketing budgets. How then do producers utilize windowing, marketing, publicity, and audience engagement to maximize revenue over a short period? In case studies that demystify the process, the teams behind Middle of Nowhere and BONES BRIGADE present their release models, outlining their strategy and supplying the data to back it up, while our panel of executives debates the results.
As you use our Online Archives, please understand that the information presented from Festivals, Labs, and other activities is taken directly from official publications from each year. While this information is limited and doesn't necessarily represent the full list of participants (e.g. actors and crew), it is the list given to us by the main film/play/project contact at the time, based on the space restrictions of our publications. Each entry in the Online Archives is meant as a historical record of a particular film, play, or project at the time of its involvement with Sundance Institute. For this reason, we can only amend an entry if a name is misspelled, or if the entry does not correctly reflect the original publication.
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